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  • Communication

    Woodbury University

    Create your path

  • Communication

    Woodbury University

    Create your path

  • Communication

    Woodbury University

    Create your path

Explore Communication

Communication at Woodbury

Bachelor of Arts Communication

The Communication department at Woodbury is a vital part of the School of Media, Culture & Design and benefits from its strategic location in Burbank, CA, widely known as the media capital of the world. Communication is a hybrid discipline that bridges the humanities and social sciences. Our program integrates theoretical expertise with practical skills in communication and research practices.

THE MISSION

Our department’s mission is to engender creative inquiry and provide students with the communication tools to explore and analyze the world around them. Through the analysis, research and study of communication models, our program encourages students to become active critical thinkers, engaged citizens and creative problem solvers.

THE PILLARS

Our program is built upon these four pillars:

Transdisciplinarity: Thinking and acting holistically by bridging multiple perspectives and practices.

Design Thinking: Creating impactful solutions by linking needs and functions to limits and possibilities.

Entrepreneurship: Pursuing visionary opportunities to realize innovative knowledge, practice or product.

Civic Engagement: Strengthening communities by actively applying critical knowledge, skills and values.

Communication graduates are prepared to enter a diverse array of fields including public relations, media, entertainment and design. With a strong foundation in research, writing and analysis, students go on to work as digital communicators, academic researchers or teachers. This degree also readies students wishing to further their studies in graduate programs related to contemporary culture and media.

Students Showcase Their Work

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Practical experience is one of the key components of a Woodbury University education.

Are you ready to begin your communication career?

Students emerge from Woodbury’s communication program with the knowledge, tools, and networking skills necessary to build a successful career. Woodbury’s internship model combines theory with practice by offering hands-on experience working with large corporations, small businesses or nonprofits. Through these internships, Woodbury students gain valuable workplace experience that build marketable skills prior to graduation.

If you are interested in applying to WU, click the Apply button on this page. Questions? Click Live Chat or the Info button. Prefer to speak to someone? Just give us a call. To get on our emailing list, enter your contact information.

Chair:

Nicole Keating
Phone: 818-394-3340
Email: nicole.keating@woodbury.edu

Administrative Assistant:

Stephanie Tito
Phone: 818-252-5215
Email: stephanie.tito@woodbury.edu

CONTACT US

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Communication FACULTY

Woodbury University takes pride in its accomplished faculty and intimate, family-like atmosphere. In addition to teaching, our faculty continue to work as professionals in their fields, passing along the latest technology, trends, and strategies in the current market to WU students. We foster close mentoring relationships between faculty and student. Through this individual attention, we are able to know you as a person, and best help you find your path to success.

Curriculum

Our curriculum spans the full range of communication studies including broadcasting, media analysis, and popular culture. Students in the major have the opportunity to develop a self-designed education plan that includes additional cross-disciplinary coursework from other areas of the school including animation, graphic design, fashion design, and psychology.

The major culminates in a four-year Bachelor of Arts degree.

PUBLIC COMMUNICATION
COMM 110 Creative Writing
This course introduces the student to fiction writing with an emphasis on the short story that provides a foundation for writing across all disciplines. Self-expression and experimentation will be encouraged within the framework of the narrative tradition. Mini-lectures on craft, reading assignments, writing exercises designed to inspire creativity and help the student reach his or her full potential, and thoughtful critiques of those exercises will guide the student toward planning, organizing and completing the final project: a short story from five-hundred to one-thousand five-hundred words. Students will learn how to submit stories for publication and will be given the opportunity to read in front of an audience. Lecture. 3 units. Prerequisite: WRIT 111 Academic Writing I. No lab costs.

COMM 204 Public Relations
This course introduces messaging strategy using a combination of public relations theory and practical application. Lecture. 3 units. Prerequisite: WRIT 111 Academic Writing I. No lab costs.

COMM 209 Advertising
This course introduces students to North American advertising techniques. Components of advertising campaigns are used to illustrate these techniques in both successful and unsuccessful marketing efforts. Lecture. 3 units. Prerequisite: WRIT 111 Academic Writing I.

COMM 314 Contemporary Journalism
This course introduces students to the fundamentals of newspaper, magazine and web journalism, including the writing of hard news stories, features, profiles and entertainment reviews (film, theater, music and books). Students will collaborate in the writing, editing and publishing of an expanded version of the student newspaper, The Wire. Selected student journalism may be published in the L.A. community press and on the web. Lecture. 3 units. Prerequisites: WRIT 112 Academic Writing II or WRIT 212, Rhetoric and Design and LSCI 105 Information Theory and Practice or LSCI 106 Information Sources for Architects and Interior Architects, or LSCI 205 Information in the Disciplines. No lab costs.

COMM 330 Social Media
This course looks at the new channels of communication that make up the social media space. Students explore why the shift is happening now both locally and globally, placing "power " in the hands of citizens and consumers. Students gain the latest information on communication, public relations, advertising and marketing strategies used across all industries. They will acquire practical skills through assignments and tasks involving social networks, content sharing, blogs, podcasts, wikis, and Twitter. A final project will serve as a portfolio piece. Lecture. 3 units. Prerequisites: LSCI 105 Information Theory and Practice or LSCI 106 Information Sources for Architects and Interior Architects or LSCI 205 Information in the Disciplines; WRIT 112 Academic Writing II or WRIT 212 Rhetoric and Design. No lab costs.
SPEECH COMMUNICATION
COMM 120 Public Speaking
This course provides a study of the oral presentation of ideas and feelings that blend contemporary communication theory with traditional approaches to public address. This course also provides experience in public speaking, interpersonal communication, and critical listening skills. Lecture. 3 units. Prerequisites: None. Offered spring, summer, and fall. No lab costs.

COMM 210 Interpersonal Communication
COMM 210 introduces and critically analyzes the major theories of communication with an emphasis on media. The course provides a review of the characteristics of the message, the communicator, and the audience that affect the impact of the message. Lecture. 3 units. Prerequisite: WRIT 111 Academic Writing I. No lab costs.

COMM 231 Oral Interpretation
This course focuses on improving communication skills by focusing almost entirely on those aspects of presentation associated with voice, body, and gesture. Unique performative approach combines the discovery of meaning in written texts with the effective communication of that meaning to an audience. A variety of traditional and non-traditional literary forms will be used including prose, poetry, drama, autobiography, letters, and oral history. Lecture. 3 units. Prerequisite: WRIT 111 Academic Writing I. No lab costs.

COMM 307 Rhetorical Theory
This course surveys major classical and neoclassical treatises on rhetoric. The works include those of Plato, Aristotle, Cicero, Quintilian, St. Augustine, Blair, Burke, Whately, Toulmin, Campbell, Habermas, and other leading theoreticians. New units might look at African, Asian, and feminist approaches to rhetoric. Lecture. 3 units. Prerequisites: LSCI 105 Information Theory and Practice or LSCI 106 Information Sources for Architects and Interior Architects, or LSCI 205 Information in the Disciplines; WRIT 112 Academic Writing II or WRIT 212 Rhetoric and Design; and COMM 203 Communication Theory. No lab costs.

COMM 310 Argumentation and Debate
COMM 310 examines the uses of argument, evidence, and the various types of proof. Attention is given to the different formal debate structures and modes of refutation. Treats reasoning and explores logical fallacies. Students participate in classroom debates on significant contemporary issues. Lecture. 3 units. Prerequisites: LSCI 105 Information Theory and Practice or LSCI 106 Information Sources for Architects and Interior Architects, or LSCI 205 Information in the Disciplines; WRIT 112 Academic Writing II or WRIT 212 Rhetoric and Design; and COMM 120 Public Speaking. No lab costs.
CULTURAL STUDIES
COMM 212 Intercultural Communication
This course provides an inter-, intra-, and cross-cultural analysis of processes and problems of communication as affected by ethnic or national identity; effects of differences in language, values, meaning, perception, and thought. Lecture. 3 units. Prerequisite: WRIT 111 Academic Writing I. No lab costs.

COMM 323 Cultural Studies
This course provides a general introduction to cultural studies, emphasizing the history and theoretical foundations of both the British and American traditions. The course focuses on popular culture as the site where social meaning is constructed, and explore trends in film, animation, fashion, graphic design, gaming, architecture, music, literature, etc. in our efforts to understand how symbolic representation structures everyday life. Lecture. 3 units. Prerequisites: LSCI 105 Information Theory and Practice or LSCI 106 Information Sources for Architects and Interior Architects, or LSCI 205 Information in the Disciplines; WRIT 112 Academic Writing II or WRIT 212 Rhetoric and Design. No lab costs.

COMM 327 Communication and the Sexes
This course provides an exploration of how cultural values and habits influence views on femininity and masculinity, how expectations of gender are communicated, and how communication affirms or challenges prevailing cultural prescriptions of gender in intra- and interpersonal, small group, public, and organizational settings. Lecture. 3 units. Prerequisites: LSCI 105 Information Theory and Practice or LSCI 106 Information Sources for Architects and Interior Architects or LSCI 205 Information in the Disciplines; WRIT 112 Academic Writing II. No lab costs.

COMM 450 Collaborative Seminar
These advanced special topics seminars seek to address the changing nature of communication processes in relation to a single grand theme. Previous offerings included themes related to the future, the global context, and the virtual world. Thematic Seminar may be taken twice for credit in the major. Lecture. 3 units. Prerequisites: WRIT 112 Academic Writing II or WRIT 212 Rhetoric and Design and COMM 307 Rhetorical Theory. No lab costs.
THEORY/RESEARCH
COMM 203 Communication Theory
COMM 203 introduces and critically analyzes the major theories of communication with an emphasis on media. The course also provides review of the characteristics of the message, the communicator, and the audience that affect the impact of the message. Lecture. 3 units. Prerequisite: WRIT 111 Academic Writing I. No lab costs.

COMM 230 Research Methods
This course introduces students to qualitative research methods. Students will work on the formulation of research problems, establish field relations and tactics, develop interviewing skills, perform ethnography, and write research reports. The difference between quantitative and qualitative research will also be explored. Lecture. 3 units. Prerequisites: WRIT 111 Academic Writing I. No lab costs.

COMM 400 Philosophy of Communication
This course introduces students to some of the philosophical issues involved in human communication. Topics will include: the analysis of different types of communication (interpersonal, electronic, mass, etc.); the relationship between communication and identity; the connection between communication and politics; the nature of language, and the role that symbols play in communication. These topics will guide discussions aimed at investigating the role of communication in larger philosophical issues such as existential notions of being and the production and dissemination of knowledge. Lecture. 3 units. Prerequisites: LSCI 105 Information Theory and Practice or LSCI 106 Information Sources for Architects and Interior Architects, or LSCI 205 Information in the Disciplines; WRIT 112 Academic Writing II or WRIT 212 Rhetoric and Design; COMM 100 Media Culture or COMM 120 Public Speaking. No lab costs.

COMM 460 Critical Studies in Communication
In this writing-intensive course, students gain a thorough understanding of the critical studies approach in communication. Students examine media texts and other forms of communicating through the lens of current critical and cultural theory. To do so, extensive use is made of the collection of important journal articles housed in the media research room of the library. Successful completion of the course satisfies the departmental requirement for a comprehensive exam. Lecture. 3 units. Prerequisites: WRIT 112 Academic Writing II; COMM 307 Rhetorical Theory and COMM 312 Communication and Culture. No lab costs.


MEDIA STUDIES
COMM 100 Media Culture
This course is an exploration of immediacy (liking) and the depth and breadth of personal relationships. Students will develop skills in generating messages in one-on-one informal settings and methods of negotiating. Communication variables might include nationality, ethnicity, religious beliefs, and other ideologies. Lecture. 3 units. Corequisite: WRIT 111 Academic Writing I. No lab costs.

COMM 200 Screening Series
This course exposes students to a variety of media screenings: contemporary, classic, experimental, narrative, documentary, etc. The course is designed to be a combination of screenings and special events, so during some weekly meetings the students will benefit from guest speakers, workshops, or performances. The screening schedule will be linked with Media History in the fall and Intercultural Communication in the spring. Lecture. 1.5 units. Prerequisite: WRIT 111 Academic Writing 1. Corequisites: COMM 215 Media History or COMM 212 Intercultural Communication.

COMM 215 Media History
How do new forms of media and communication grow out of older forms? How do new media technologies alter the cultures from which they emerge? This course explores how major developments in media technologies have influenced history and how major historical and social changes have reshaped media forms. In so doing, the course draws connections between the “present” and historically and culturally specific modes of communication. Through course readings, lively discussions, library research, and media screenings, students will engage with this “living history” and gain insight into the social implications of the media technologies of today. This course should be taken in conjunction with the Communication Screening Series. Lecture 3 units. Prerequisite: WRIT 111 Academic Writing I.

COMM 222 Film Studies
The movies – telling stories through images in a fixed period of time – are potentially the most affective form of human expression. This course will use lectures, discussions and analyses of screenings of films and film clips to explore how the elements that define all the arts are incorporated in the narrative motion picture as it seeks to approximate the actual processes of thought. Lecture. 3 units. Prerequisite: WRIT 111 Academic Writing I.

COMM 225 Writing for Media
In this course, students develop writing skills specific to various media-related fields. Students work on projects in print and digital journalism, advertising, screenwriting, public relations and broadcasting. The emphasis is on writing structure and style, the importance of revising and editing, and the emergence of a writer’s voice. Hybrid genres such as creative nonfiction will also be discussed. Lecture. 3 units. Prerequisite: WRIT 111 Academic Writing I.

COMM 233 Video Production Workshop
This course is a hands-on television production course that provides solid grounding in the technical and creative aspects of production. Students will conceptualize and develop group video projects and become familiar with Final Cut Pro editing techniques. Lecture. 3 units. Prerequisite: WRIT 111 Academic Writing I. Lab costs: approx. $100.

COMM 235 Media Ethics
This course introduces the subject of media ethics through readings, lectures, discussions and case studies. This course is divided into two parts. Part One deals with the foundations of ethics and various dimensions of media ethics, such as truthfulness, privacy, identity politics, violence, and sexual pornography. Part Two then covers case studies in a number of media industries, including but not limited to journalism, entertainment, graphics, fashion, advertising, and public relations. Lecture. 3 units. Prerequisite: WRIT 111 Academic Writing I.

COMM 250 The Director's Craft
Through lectures, discussions and analyses of screenings of films and film clips, this course will present a historical introduction to contemporary independent film and video making and offer a step-by-step guide to the art, craft and business of low-budget film and video making in the digital age. Lecture. 3 units. Prerequisite: WRIT 111 Academic Writing I. No lab costs.

COMM 305 Media, Self & Society
This course provides an exploration of the techniques used in propaganda and the persuasive communication strategies that convert ideas into ideologies. These techniques and strategies are illustrated in several ways including marketing campaigns, artistic efforts, and wartime propaganda. Lecture. 3 units. Prerequisites: LSCI 105 Information Theory and Practice or LSCI 106 Information Sources for Architects and Interior Architects, or LSCI 205 Information in the Disciplines; WRIT 112 Academic Writing II or WRIT 212 Rhetoric and Design and COMM 100 Media Culture or COMM 203 Communication Theory. No lab costs.

COMM 320 Understanding TV
This course uses a cultural approach to examine television’s evolution both as a technological medium of communication and conversely as a reflection of society itself. Students will explore the story-telling and myth-making functions of television within the wider socio-cultural context. Students will also use a variety of theoretical perspectives, drawn from multiple areas of study, to understand the history, technology, and meaning of tele-visual discourse. Lecture. 3 units. Prerequisites: WRIT 112 Academic Writing II or WRIT 212 Rhetoric and Design and LSCI 105 Information Theory and Practice or LSCI 106 Information Sources for Architects and Interior Architects, or LSCI 205 Information in the Disciplines. No lab costs.

COMM 341 Film Genres
Genres have evolved greatly since their inception due to improvements in technique and in response to changes in sociological, philosophical, and political thought. As such, genres have a cultural history that is tied up with ideologies and stereotypes. This course is not a chronological history of genres but is instead an exploration from many different perspectives including cultural, political, and thematic ones. Lecture. 3 units. Prerequisite: LSCI 105 Information Theory and Practice or LSCI 106 Information Sources for Architects and Interior Architects, or LSCI 205 Information in the Disciplines; and WRIT 112 Academic Writing II or WRIT 212 Rhetoric and Design. No lab costs.

COMM 342 Film Noir
The American film industry has gone through a number of movements and refinements in genre since its inception in response to changes in sociological, philosophical, and political thought. As such, film has a cultural history that is tied up with ideologies and stereotypes. This course explores a single significant movement in film history, namely film noir. It surveys films from the noir period to understand this movement in terms of its unique style and meanings. The influence of the genre on other film styles will also be discussed in the context neo noir and other contemporary film movements. Lecture. 3 units. Prerequisites: LSCI 105 Information Theory and Practice or LSCI 106 Information Sources for Architects and Interior Architects, or LSCI 205 Information in the Disciplines and WRIT 112 Academic Writing II or WRIT 212 Rhetoric and Design. No lab costs.

COMM 350 World Cinema
This course offers an incisive survey of the history of the narrative motion picture from its silent beginnings to the present as a reflection of and an influence on the evolution of contemporary culture. Analyzing film images, stories and themes and exploring the dynamic interplay between American and foreign film in the context of the movements and events of the past century, the course provides a framework for examining the seeds of a potential global culture. Lecture. 3 units. Prerequisites: LSCI 105 Information Theory and Practice or LSCI 106 Information Sources for Architects and Interior Architects, or LSCI 205 Information in the Disciplines and WRIT 112 Academic Writing II or WRIT 212 Rhetoric and Design. No lab costs.

COMM 360 Media Professions
This course is intended for students in the third year of the program. It provides advanced communication students with a “window” into various fields related to communication and media studies, and gives students the chance to examine future career options. Through guest speakers, field trips, analysis of media industries and completion of student projects, students gain a better understanding of the career opportunities (and internship possibilities) available to them. Students also examine the cultural significance of the professions within contemporary society, and consider the role of “work” in personal identity. Students will write a research paper related to their chosen area of specialization. Lecture. 3 units. Prerequisites: WRIT 112 Academic Writing 2 or WRIT 212 Rhetoric and Design; COMM 100 Media Culture or COMM 203 Communication Theory and LSCI 105 Information Theory and Practice or LSCI 105 Information Sources for Architects and Interior Architects or LSCI 205 Information in the Disciplines.

COMM 370 Special Topics in Communication
This a seminar devoted to selected topics of special interest to students and faculty. Lecture. 3 units. Prerequisites: LSCI 105 Information Theory and Practice or LSCI 106 Information Sources for Architects and Interior Architects or LSCI 205, Information in the Discipline; WRIT 112 Academic Writing II and COMM 100 Media Culture or COMM 203 Communication Theory. No lab costs.

COMM 3715 Media & Social Change
This course provides an introduction to social justice media making through an exploration of both theory and production. Students develop documentary production skills, and cultivate the ability to produce media production projects in relationship to social justice causes. The theoretical foundations of social justice media are also explored, and students develop the conceptual skills necessary to engage in social justice media entrepreneurship. Working in groups of 4-6, students produce media production projects designed to promote social change within a specific area of interest. Lecture. 3 units. Prerequisites: LSCI 105 Information Theory and Practice; WRIT 112 Academic Writing II; COMM 233 Video Production Workshop or FILM 1700 Film Production.

STUDENTS ON WOODBURY

  • "I really enjoy Woodbury's Communication program because it's like a small family within a larger family. We all know each other and can go to one another for help!"

    Ashley Hackworth

  • "I chose Woodbury University's Communication Department because it focuses on media and entertainment. Upon gaining knowledge and skills from these prospective fields, the department offered me opportunities to explore different careers within these industries."

    Jaime Villar

  • "The Communication Department helped me grow as a person and career wise. I love how professors genuinely care about our interests by incorporating them in lessons."

    Veronica Calabrese